Isocaf all’International Roofing Expo 2024 di Las Vegas: un’esperienza di valore internazionale
In the heart of the Nevada desert, amidst breathtaking skylines and continuous innovation, the 2024 edition of the International Roofing Expo took place—one of the most anticipated global trade events for professionals in the roofing and waterproofing sector. From February 6 to 8, the Las Vegas Convention Center welcomed over 14,500 industry professionals and more than 600 exhibitors, reaffirming its role as a key reference point for the construction supply chain, roofing technologies, and waterproofing solutions.
For Isocaf, being present in Las Vegas meant stepping into a top-tier international setting where market trends are shaped and strategic relationships are built with operators from around the globe. Our participation offered a concrete opportunity to engage with international experts, manufacturers, designers, and installers, and to explore the evolving needs of a constantly changing market. In particular, we delved into the latest technical and regulatory developments in industrial roof waterproofing—a topic of growing relevance in the construction industry, both for structural protection and long-term building sustainability.
The dialogue with the North American market allowed us to put into perspective the work we’ve done in Italy, where Isocaf already operates with certified waterproofing systems and customized solutions. The similarities identified between the challenges faced in the U.S. and those in the Italian context reinforce our belief that the technical-industrial approach adopted by Isocaf is not only effective, but also internationally competitive.
Participation in this trade show marks another step forward in our path of growth and expansion into foreign markets, reaffirming Isocaf’s commitment to operate beyond national borders in the world of waterproofing.
